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What is a Brand? (III)
Despite all the above definitions of the brand, Kapferer introduced a new element into the definition of the brand. According to him, Brands are intangible assets, assets that produce added
LEDAP tasks govt, NASS on laws to reserve 35 percent of elective seats for only women
…calls for the amendment of laws that confer on men sole right to occupy certain offices By Levinus Nwabughiogu & Alice Ekpang-Abuja Legal Defence and Assistance Project (LEPAD), a coalition
Strange Twitter bug bans users for mentioning ‘Memphis’
Twitter users who used the word “Memphis” found themselves temporarily locked out of their accounts at the weekend because of a bizarre bug. Several users shared screenshots showing messages from
Stopping the elites from replacing Nigeria
By Owei Lakemfa I leapt for joy last week. News about Nigeria is usually depress- ing. But this one was elating. I had in my column titled: ‘A country led
South Korea to administer COVID-19 vaccines to 12m people
South Korea on Monday said that it plans to administer the first jab of Coronavirus (COVID-19) vaccines to 12-million people by the end of June out of the country’s 52-million
COVID-19, #EndSARS batter Insurance sector
A file image of the #EndSARS protesters at Lekki Tollgate, before the gunfire. Growth rate declines, Claims expenses rise It’s still showing resilience – Operators
External reserves, oil price in counter trend
Oil money By Babajide Komolafe In spite of the rising trend in the price of crude oil, the nation’s external reserves have fallen by $1.86 billion in seven weeks
Stock market in reverse mode, loses N1.36trn in February
l186% rise in TB yields lures away investors lAnalysts see bleak outlook for Q1 By Nkiruka Nnorom The stock market ended last month in a full reverse
APC National Chairmanship Campaign Gathers Momentum in Nasarawa
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LCCI seeks resolution framework on valuation, clarification disputes
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